Medical Director Program

CitiHealth Strategy

CitiHealth offers a unique product suite combining a community health magazine, health portal web site and video production services to effectively showcase the skills of local health professionals.

CitiHealth is launching its product line in over 100 U.S. target markets over the next two years. Each market has been selected based on population size, demographics and an overall reputation of being a health-conscious community. These are key factors for both magazine advertising and web site participation.

One of the strategic advantages we possess over our competition is our focus on the local healthcare community. After all, healthcare is local and ultimately consumers want to know where they can go in their own community to receive the services they desire.

Local Health Magazine

With this in mind, our magazine is direct mailed to every health-related business in the area as well as placed in magazine racks or on countertops at popular pick-up points throughout the local region. Subscriptions are an integral part of our distribution strategy as these readers typically respond positively to magazine advertising.

During the first year the magazine is printed bi-monthly (every 2 months) then increases to a monthly print schedule (10 issues per year) with the July/August and December/January issues combined. Print runs will range from 30,000 to 40,000 copies per magazine issue based on market size and desired saturation.

The community health magazine serves as both a standalone product as well as the primary marketing tool to drive traffic to the web site. The magazine offers local readers timely articles, advertisements, events and news from the top health specialists in the local healthcare community.

Health Portal Web Site

At the core of our product strategy is a health portal web site that firmly places the local healthcare provider community at the center of its feature set. More than 70 online health centers establish an effective forum for promoting health professionals and businesses while facilitating the end users' desire to evaluate and select appropriate local specialists, products and services.

The web site offers health professionals an unlimited opportunity to showcase their expertise through videos, articles, events, special offers, testimonials and other practice promotion features. Additionally, the web site offers late-breaking health news stories every hour and a comprehensive directory of local health professionals.

Our local health portal web site contains many of the features of the most popular national health web sites but uniquely promotes the local healthcare community. This approach not only satisfies the needs of local end users but creates a substantial revenue stream from health professionals seeking to connect with the communities they serve. As more and more healthcare providers turn to the web to showcase their skills and services, CitiHealth will offer an effective online solution to drive traffic to their web sites.

Pro Video Packages

To round out the product suite, CitiHealth offers health providers professional-quality video production services that can be customized to fit their needs including interviews, office tours, patient testimonials, even demonstrations of their top procedures. These videos are showcased on our local health portal, on the providers' own web site and can be burned to DVD to show in their office.

The combination of our magazine, web site and video production services, all cross promoting each other, offers local health professionals a unique and synergistic marketing approach. As we continue to partner with local health professionals, CitiHealth will establish a clear competitive advantage and emerge as the leader in local healthcare marketing.

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